With hundreds of TV manufacturers supporting Roku OS, consumers have a comprehensive set of TV options to choose from, making it easy to find what fits their needs while still holding on to their platform of choice. Users enjoy the convenience of one-click access, cross channel search, and live TV pause. What’s setting Roku TV apart from its competitors is the easy to use remote, simple home page, and continuous software updates. Same way as iPhone OS is the predominant operating system for the mobile phone market, rokus OS is to streaming. You can also play any channel using the app, just as you would using a handheld device. Once you download the application on your Windows computer, you can easily search for shows, movies, directors, actors, and more. Roku app is a system utility tool that helps you control your Roku player. Simply put, US consumers prefer Roku TV as their platform of choice. A free virtual remote control for Roku player. With so many manufacturers supporting Roku OS, more than one-in-three smart TVs currently being sold in the US are Roku TVs. Roku's interface is used by top brands such as TCL, Sharp, RCA, Hisense, and Sanyo.

With an already strong dominance on the streaming box market, Roku announced the launch of Roku TV in 2014. Rokus advertising business continued to gain steam in the first quarter of 2021, as its Platforms business, which encompasses advertising along. The OTT industry is growing rapidly with a CAGR of 16.7%, and Roku already dominates streaming box services in the US with a market share of 50.8%, leaving Amazon Fire and Apple TV behind at 28.5% and 26.7% respectively. Roku CEO: Streaming ad market is catching up to TV. As of 2017, the global OTT market earned $97.43 billion and estimates $332.52 billion to be made by 2025.

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